Sometimes it takes a while to find your passion in life.
Despite having an enjoyable job and excellent colleagues, something was niggling at the back of my mind, trying to tell me that I was meant to do something completely different.
Not knowing what it was I was looking for, I decided to dig deeper.
Packing a camera, a note pad and some underwear, I hopped on a plane and travelled east to India, Thailand, Laos, South Korea, and then onwards to Australia and the United States, finally ending up back home.
I was back where I started, but not as I started. I had set out to explore the world, to find something, I had changed and matured. That something found me.
In June of 2011 I founded Mathias Cederholm Photography and set my heart on doing this for a living. Not sure whether it would take me a year or ten to really get going, or if it could even be done. But I was determined to give it a try.
In March of 2013 I went all in. Telling stories with images.
Stories about you.